We make simple, organic, everyday bags: lunch bags, snack bags & backpacks. Everything is machine washable, made with organic and recycled materials, and designed to make your life easier.
Fluf was founded in 2005 in Toronto, Canada, when friends and co-founders Nathalie Butterfield and Terra Kushner saw a problem: lunch bags that stank - literally. They weren't washable. Even worse, they were loaded with toxic chemicals that have no business being anywhere near your lunch. They knew they could make a better bag - so they did. Clean, simple, sustainable, and washable - that's what makes Fluf different, and that's what you’ll find woven into each and every bag.