About Us

Thank you for joining us on the journey!

As a mom of two little girls, I know parenting can be both rewarding and difficult at times. Pureli was founded with a mission to make parenting a little easier for you so you can spend more time enjoying those little moments. We accomplish this by bringing you a thoughtfully curated selection of natural and top quality products that you and your little ones will trust and love for years.

The prolonged stay-at-home days and the birth of our younger daughter during pandemic made me realize the increasing importance of surrounding our kids with high quality, sustainable and ethically made  items. I wanted to create a welcoming place where you could find safe, beautifully designed and responsibly made children products.

We put in hard work in researching and selecting every piece that we carry, to ensure that we offer the best for the little ones. We hope these items can help to create more memorable moments for your family. Thank you so much for joining us for this journey!

Our Values

Our values are reflected through the products we carry, the brands we partner with and the actions we take as a company. We hope our small efforts can make a positive impact in making the world a better place. Thank you for supporting our mission!

We are committed to sourcing products that are organic, ethically made and sustainable. All of our packaging are using eco-friendly materials as well. We bring products that are both functional and elegantly designed for the modern families.

Every purchase helps children in need! We are committed to donating $1 from every order to charitable organizations that help children in need throughout the year. Learn more about our current giving back initiatives here.

As a woman-owned and minority-owned business, we are also a big supporter of other similar small businesses and promote their products and mission on our platforms, hoping our small efforts can make a positive impact toward a more just and kind world.