orangeheat

orangeheat

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Brand Story
orangeheat began in founder Sean Friesen’s childhood bedroom, its walls papered with cult images of California Dogtown skaters and gradient sunsets. The last of four artistic children, he set out on the road at 16 with his rock band, at the height of the punk era, to play underground clubs across North America and Europe. After decades of touring, Friesen landed in Los Angeles, had a son of his own, and swore that kid would never wear Disney. Out for strolls with his baby, who seemed never to sleep, Friesen collected vintage images from the streets of LA that he silk-screened onto onesies; later, he began to illustrate from photographs taken around his Venice neighborhood—where gradient sunsets now appeared out his window. With an artistic style naturally attuned to the raw playfulness of kids, orangeheat grew in step with his son, and it now outfits singular kids of all kinds, from 3 months to 12 years old.