Estella was founded by Jean Polsky and her husband Chike Chukwulozie in 2002. They first opened Estella as an eclectic, designer baby clothes and high-end children's clothing boutique in New York City. The brand has then evolved into a collection of eco-friendly, organic and hand-made baby toys and clothes. 

Estella works with ethical manufacturers who take pride in what they do and who treat their employees fairly. They partner with a small community of knitters in Peru for the organic cotton rattles, organic cotton baby blankets, and other nursery accessories. They manufacture the knit layette collection and alpaca blankets with a fair wage and Fair Trade Certified™ organization in Bolivia. In 2017, they began a partnership with an Indian manufacturer to make their organic baby bodysuits. This company works with the best international fashion houses and works exclusively with GOTS Certified organic fabrics.