Brand Story

Goumi was founded by Lili while on her maternity leave and Linsey Ebuen, a seasoned mama in 2012. Frustrated with the cheap, ordinary and ill-fitting take-downs, they realized that beautiful, functional and thoughtful products that were good for our planet were missing in the market and desperately needed. 

From collections meant to inspire you to dream big, to creating sizes for the very smallest among us; everything we make is purposefully designed to support both mama and baby, making small things easier during big life changes. We are committed to only producing products that are sustainable, functional, and beautiful. Giving you and your baby the freedom to become the mighty you were meant to be. Since the beginning, we’ve contributed 10% of our profits to lift our planet’s most vulnerable - helping rescued human trafficking victims stay rescued and giving preemie mitts to families in need in the NICU.